A couple days ago I saw this video–it’s an advertisement for GoldieBlox, a new engineering toy for girls. You might have seen it too, floating around your social media feeds. When I watched this, I instantly felt a little disturbed.
The girls are adorable and it’s a fun set up (I wanted to help build that thing!) but there was a blatant message strewn as subtitles across the screen that rubbed me the wrong way.
In the quirky song it proclaims that girls’ toys all look the same–that there is too much pink and they want to start using their brains.
And in the very beginning of the video three bored little girls are even watching a princess show that is made out to look like unintelligent jibber jabber. So what do the girls do? They declare, more or less, that boys get all the toys that create an intellectual stretch and they want that too. Even the caption to this viral video states, “Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl’s life, the toys marketed to her are usually things that don’t encourage her to enter those fields.”
I call bull.
The lyrics in that video, first off, *I could bet money on it*–weren’t written by little girls. They were written by adults in a society where women want to be empowered and strike down stereotypes to the point where there is no more distinction on what girls may prefer or what boys may prefer. They were written by a world that equates pink and princesses and unicorns and tea sets to a gender that never rises above or gets an education or steps outside of the home.
Now, just to make sure you don’t take me wrong–I’m not saying girls should be limited to playing with dolls. I just didn’t think that was an issue worth calling out. Growing up, I had a fascination with Hot Wheels cars just as much as I did with my polly pocket collection. I ran around with bare feet in the summer catching frogs and I also loved to prance around the living room in my ballet tutu. There is no “Pink Police” catching girls in the act of doing something that might constitute as a boy behavior. We’re over that hump.
Liking pink, dancing around in a princess dress one-size too big, and cradling a plastic baby doll isn’t a sign of weakness or unintelligence. It’s how females are often programmed. There have been multiple studies suggesting the scientific reason behind why women are generally drawn to pink more than men are. You can read one study right here.
But science and studies and societal norms aside, it’s time that we take a step back from feminist views and ask ourselves, as women, why we’re so afraid of being feminine. Why do we think the only ticket to Stanford is swearing off polka dots and skirts and being offended at the characteristic of “girly”? Why do we think that the only way to truly strive in today’s world is to break out of the mold that our great grandmothers and great-great grandmothers seemed to follow with their petticoats and sprayed hair and soft hands? Is it because we want to prove we’re somehow better…or smarter?
One of my favorite actresses is Zooey Deschanel and she said something that really underscores this topic of being feminine in today’s society.
“My theory is that people in this day and age want to dismiss things. So they want to be able to dismiss you,” Deschanel says. “They say, ‘You don’t belong, you don’t deserve this because here’s why, and let me find an intellectual argument for why you wearing pink or cuff sleeves or a bow makes you not worthy of your accomplishments. Everything you’ve done doesn’t matter because you wore the wrong thing or you speak in a way that’s feminine or you identify yourself as feminine.’ And I just think that’s bull****. And smart people are doing it, and that’s surprising to me. I’ll give them being smart, but they’re being very shortsighted.”
Another quote I love is from “The Joy of Womanhood” talk given by Margaret D. Nadauld in 2000. She said, “The world has enough women who are tough; we need women who are tender. There are enough women who are coarse; we need women who are kind. There are enough women who are rude; we need women who are refined. We have enough women of fame and fortune; we need more women of faith. We have enough greed; we need more goodness. We have enough vanity; we need more virtue. We have enough popularity; we need more purity.”
The truth is–we aren’t put in a box, girls.
We can do anything and be anything.
But there’s nothing wrong with the way my niece’s eyes light up at a huge coloring page of a unicorn or the way my nephew giggles at the sight of a Nerf gun. It’s no “damage” of society that a two-year-old boy would rather kick a tea set than play with it and that a four-year-old girl will cry when he does so and kiss her baby’s head because, in her words, “it made the baby cry”.
These kids haven’t been taught from society yet. They haven’t been told to be tougher or to play with “smarter” toys or to call out for a change on what they unwrap on Christmas day. If the little girls find joy in building blocks too–good. So did I. But that doesn’t mean they’re any smarter or headed down a better path with those toys than when they’re cradling a stuffed kitten with a pink collar.
There is nothing wrong with being feminine, despite what our society says. There’s nothing wrong with tackling an engineering major and there’s nothing wrong with enjoying sports. Likewise, there’s nothing wrong with NOT enjoying those things.
There’s nothing wrong with NOT being an engineering major either, might I add. You can be a dancer, lost in sparkle and tight hair buns, or a mother with a handful of kiddos–and you are STILL a strong, smart woman who makes an impact on the world.
So, like the video does, I call out for change too.
Stop saying it’s bad to live the stereotypical traits of a girl.
Stop declaring, in essence, with propaganda in commercials and Hollywood and books, that women should become like men and if they exhibit any quality of a typical “girl” they aren’t using their brains or won’t go as far.
Stop taking the feminist movement so far that we lose our femininity.
Because there’s NOTHING wrong with preferring pink.